A UI/UX process

Given the assets provided, I analyzed other produce markets and took the existing information provided to brainstorm ideas how to create a website that correlates with the existing style guide.
The landing page

I wanted to give the landing page a clear, clean, and simple design that draws attention when you land on the page. The black at the top and bottom with white contrasting links make it easier to see to navigate through the website. I evenly spaced out some important information that customers will want to know right at the top. Giving it, it's own space front and center to allow the customer to see it before scrolling down. Having some featured recipes on the homepage also encourages people that there is lots of options to use with the ingredients from the provider.


For the second and third pages, I created a information column and market shopping page. I spaced out the paragraphs on the second page to give the reader more of a visual interest so it's not all crammed in one section. The picture of what I envision the pace to look like, acts as a page breaker, giving the reader a break from reading one section. The logo and pictures that alternate, give a more visually appealing example of what is written.